PointsBet Partnership with the Detroit TigersLegal
Global sportsbook operator PointsBet has signed a dynamic multi-year deal with the Major League Baseball franchise Detroit Tigers. The ultimate goal of the partnership is to enhance fan engagement and game-day excitement. Comerica Park Stadium will now provide access to unique experiences, content, and promotions in and around the park.
After sports betting became legal in the state of Michigan in 2019, this is the first official agreement for any MLB team. The agreement is scheduled to initiate in time for the 2020 Tigers season.
PointsBet is MLB’s authorized gaming provider. Its product includes a mobile application, and as part of the deal, the company will have access to have visible branding at Comerica Park, the radio network and their digital platforms
Detroit Tigers Voice their View on the Partnership
Chris Granger, Group President, Sports and Entertainment, Ilitch Holdings Inc. stated:
“We are thrilled to welcome PointsBet as a gaming partner of the Detroit Tigers. Our incredible fans will love the unique experiences and innovative offerings that PointsBet’s personalized platform provides. We look forward to the fan-friendly enhancements this will bring to the game-day experience in and around Comerica Park for years to come.”
PointsBet Voices Excitement of the Deal
Johnny Aitken, CEO of PointsBet USA, spoke about their new partnership with Detroit:
“The PointsBet team is excited to announce our groundbreaking deal with the Detroit Tigers and Major League Baseball, becoming the first legal sports betting operator in US history to partner with an MLB franchise. PointsBet operates in rare space within the industry by owning our technology environment from end to end, which allows us to be extremely nimble on product innovation and personalized offerings to complement our app’s market-leading speed."
“We offer the most betting options in the world on MLB games via our unique PointsBetting product, and we are excited to inject a unique and robust betting proposition into the great state of Michigan.
“Even if you join the broadcast in the seventh inning, and the Tigers are winning 6-0 over the Red Sox, there’s still an exciting way to place some action for the remainder of the game.”
The partnership was made possible by the agreement between PointsBet and Major League Baseball. The agreement designated PointsBet as an Authorized Gambling Operator of MLB.
Included in the deal is broadcast-visible branding for PointsBet at Comerica Park as well as becoming featured on the Detroit Tigers Radio Network.
Although the Detroit Tigers are the first professional sports franchise in Michigan to partner with a sportsbook, it is safe to say these trends will continue as the state joins the expanding US sports betting market. Long-held opposition to legal sports betting has reversed their stance and have begun developing business relationships within the gambling industry.
Stock for PointsBet has already jumped 5% since the deal was finalized, showing the public anticipates this partnership to become a long-term fruitful relationship between the two organizations.