NFL to Embrace Sports Betting in Broadcasts This Season

Betting NFL embraces sports betting in broadcasts
Sep 09, 2021 11:09Tim Ronaldson

The NFL has for years been referred to as the "No Fun League" for its approach to some game rules, fantasy sports and sports betting. That will all change this year, though, as the NFL finally embraces sports betting.

Many NFL pregame shows and broadcasts could soon resemble segments that "The NFL Today" on CBS had for more than 12 years, when Jimmy "The Greek" Snyder would openly talk about sports betting lines and give his best picks for the week.

The NFL is allowing its broadcasters and analysts to openly talk about sports betting lines as it finally accepts and understands the power of sports betting.

What Networks Are Allowed to Do

In the past, networks that were licensed by and partnered with the NFL couldn't specifically reference NFL betting lines or sports betting on the games. Now, though, they can talk about the moneyline, against-the-spread and over-under lines.

It took the NFL three years to come around to the idea that this was OK. In 2018, the U.S. Supreme Court overturned PASPA, the federal law that banned sports wagering in all but four states.

While it took this long for the NFL to embrace it, it's good they finally did. Now, viewers will finally get a glimpse into the sports betting situations as analysts preview upcoming games and announcers detail the plays as they're happening on the field.

The executive vice president, chief strategy and growth officer of the NFL, Christopher Halpin, confirmed that networks are allowed to reference all betting lines during their pregame shows. He still said that the analysts can only talk about the betting lines if it's to put the upcoming game in context or to talk about a broad storyline.

Bottom stat lines on screens are allowed to display limited betting lines in pregame shows and during scoreboard updates as well. It's not a full-blown acceptance of sports betting, of course, but it's a step in the right direction.

The NFL was the last of the four U.S. professional sports leagues to openly partner with sportsbook. Still, with the NFL being as big as it is, and as powerful as it is, their partnership was worth the most.

Sportsbooks Can Advertise

Another big change viewers will see during NFL broadcasts is the allowance of sportsbooks to advertise during commercial breaks. The NFL has partnered with many sportsbooks -- Caesars Entertainment, ESPN, PointsBet, FOX Bet, FanDuel, DraftKings, WynnBet and MGM.

These sportsbook companies that have partnerships with the NFL will be allowed to advertise their services during NFL games that are broadcast on ESPN, FOX, CBS and NBC.

Each of these networks will be allowed to make six advertising spots available for sportsbooks during every game. One can happen in the pregame show, one for each quarter and then one at halftime. This is a new avenue the NFL is pursuing that should bring in lots of money for the league as well as their broadcast partners.

It's no wonder that the NFL is finally embracing sports betting. Not only is it legal in a lot of states throughout America, but it's extremely popular among bettors.

Many industry experts predict that there could be almost $12 billion wagered on the NFL this season -- and it will all be done with legal sportsbook operators.

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Tim Ronaldson
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Tim Ronaldson is a writer, blogger and marketer. He loves all things sports, especially covering the sports betting industry. He joined the AmericaGambles Team 2020 and is mainly responsible for columns and extensive reportage articles.
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