Currently Read:
 
AmericaGambles Logo

IMG Arena Partnership With National Hockey League

Betting Expansion of the gambling world takes over the NHL
Feb 19, 2020 14:02Joe Tarzaiski

IMG Arena is a company focused on its delivery of digital content as well as constant innovation. Its ability to develop deep relationships with its clients is aimed to grow excitement in the betting world, and enhance the emotion of clients toward their gaming experience.

They have finished their paperwork and secured rights providing NHL streaming to US sportsbooks. Legal sportsbooks will now be granted allowance to offer their customers to view live video of out of market hockey games.

Freddie Longe, the managing director of IMG Arena, spoke to the media of the recent breaking news. “The NHL is a highly-valued asset in our portfolio,” states Freddie. “We are proud to expand this successful partnership to offer one of the largest US sports to our growing customer base of sportsbooks.”

Foundation of IMG Arena

The London-based company was originally built around tennis as well as contracts with UFC and the PGA Tour. 9.6 million fans viewed Djokovic beat Federer on the platform on a monumental game. Their current goal is to expand their horizons and bring their viewing audience access to the NHL.

In 2019, their platform recorded over 175 million hours of viewed material watched by 56 million viewers throughout the world.

NHL Reaction for the Recent Partnership

The National Hockey League felt this partnership provided strong support to their modern approach toward sports betting as well as their organization.

Steve McArdle, the NHL executive vice president of digital media and strategic planning, stated, “We are excited about the expansion of our international relationship with IMG Arena into the US. The NHL has taken a progressive approach to sports betting, and this live game streaming opportunity with IMG Arena provides another innovative touchpoint for fan engagement.”

People active in the betting world have a strong interest involving themselves in fantasy sports, football, and March Madness. Although the NHL maintains their priority continuing the purity of the sport, they are actively making moves to enhancing their brand by joining the rapid growth of the sports betting world.

What do you think?

  • 0
  • 0
  • 0
  • 0
  • 0
  • 0
  • 0
  • 0
Loading ... Loading …

Related Articles

Kansas Legalizes Sports Betting, But Lawsuit Stands in the Way Kansas Legalizes Sports Betting, But Lawsuit Stands in the Way
May 17, 2022
Bettors Backing Philadelphia Eagles Following 2022 NFL Draft Haul Bettors Backing Philadelphia Eagles Following 2022 NFL Draft Haul
May 11, 2022
The Big One is Coming- California to Vote on Legal Sports Betting The Big One is Coming: California to Vote on Legal Sports Betting
May 04, 2022
Kansas Wants to Use Sports Betting Taxes to Lure Chiefs to State Kansas Wants to Use Sports Betting Taxes to Lure Chiefs to State
Apr 27, 2022
Georgia's Travon Walker Rising Up Board for Next Week's NFL Draft Georgia’s Travon Walker Rising Up Board for Next Week’s NFL Draft
Apr 21, 2022
Illinois Removes Barrier to Online Sports Bets, and It Pays Off Illinois Removes Barrier to Online Sports Bets, and It Pays Off
Apr 13, 2022
Los Angeles Dodgers Huge World Series Favorites for MLB Season Los Angeles Dodgers Huge World Series Favorites for MLB Season
Apr 07, 2022
Best WWE Entrance Songs 20 Best & Most Electrifying WWE Wrestling Entrance Songs
Apr 04, 2022
Bettor Nets Huge $43,000 Win with Incredible Final Four Parlay Bettor Nets Huge $43,000 Win with Incredible Final Four Parlay
Mar 29, 2022
Joe Tarzaiski
Lady Liberty
Joe Tarzaiski Avatar
Joe Tarzaiski began his sports writing career in 2004 in the Philadelphia market, analyzing and handicapping professional sports, college sports, poker and various table games. He currently reports on the increased efforts on the legalization and continual growth of sports betting throughout the United States. A Philadelphia University alum, Joe is dedicated to following current trends in both the gaming community and daily news throughout the sports world.
About / Advertising Disclosure
Previous Post Thumbnail
Previous Article
Next Article
Next Post Thumbnail