ENASCAR Gains Sportsbook Approval in Nevada
Nevada regulators with the Nevada Gaming Control (NGC) have been previously reluctant to allow esports betting, but have recently grown to acceptance. Sportsbooks throughout the country have become frantic, scrambling for any available sports betting opportunities during the Coronavirus pandemic.
Due to this adjusted opinion regarding esports, the NGC approved betting on the 2020 eNASCAR iRacing Pro Invitational Series, a sequence of virtual NASCAR races.
The state of Nevada continues to look for new ways to boost the online sports betting market, since sportsbook opportunities are nearly obsolete due to the COVID-19 pandemic. This eNASCAR virtual race contains many of America’s favorite names, including Denny Hamlin, Dale Earnhardt Jr, and Kyle Busch.
Last Sunday’s Food City Showdown, held in the virtual Bristol Motor Speedway, showed positive results through television ratings. Nielsen Sports stated the race was watched by 1.3 million viewers. The numbers reached the highest viewer count for an eSports broadcast on television.
NASCAR Management Displays Pleasure of Early Success
Scott Warfield, the managing director of gaming for NASCAR, spoke regarding the global appeal of the eNASCAR Pro Invitational Series:
“TV networks depending on programming, official sponsors and race entitlements that had made plans around races and fans needing a distraction.” The decision was considered a no-brainer to hold the esports exhibition.
Warfield stated Esports “gives [the racing organization] a fan engagement tool for mid-week. NASCAR doesn’t have games or injury reports that drive coverage or narrative [Monday-Friday], so if we can fire up an iRace and do 300K live streams it helps to connect the book-end Cup races on Sundays for our current fans.
“The global interest in the eNASCAR iRacing Pro Invitational Series has ranged far and wide and we continue to recognize the role this series is playing in provided sports fans worldwide with a much needed respite during the most challenging of times.”
NASCAR plans to continue the remainder of its 36-race season once the pandemic is contained.
Nevada Sportsbooks Interest in ENASCAR Wagers
Nevada sportsbooks were quick to indulge in the newfound interest in eSports, offering wagers to eNASCAR viewers.
Matt Metcalf, the chief of the Las Vegas-based sportsbook operator Circa Sports, stated: “I’d love to have it on board. A million viewers last week… people are paying attention.”
DraftKings sportsbook in West Virginia was the only United States sportsbook to offer wagering on last weekend’s eNASCAR event. Multiple mobile sports betting applications are sure to follow the growing trend of esports.
Nevada sportsbooks are compelled to inform all of their eSports betting customers there may be slight differences in iRacing simulators and the equipment utilized during the eNASCAR races. Official rules must also be prominently displayed on the website of either the event organizer or the sanctioning body.About / Advertising Disclosure