DraftKings has Gained Access for Bundesliga Live Streaming Rights

May 19, 2020 17:05Joe 'Stolio' Tarzaiski
DraftKings Continue to Expand Brand

The sports betting community will now have access to watch live matches from Germany’s most popular soccer division through the DraftKings mobile app as they have gained access to live streaming rights for the Bundesliga.

These rights were acquired from Sportradar, an affiliate with DraftKings partner since 2019. The availability will for now be limited to states where digital sports wagering is permitted as the process unfolds.

Where will this be Legally be Permitted?

Starting this new avenue with DraftKings will initially be limited to players in six states. These states are New Jersey, Pennsylvania, New Hampshire, Colorado, Indiana and West Virginia.  The hope is this will be a short term issue and be accessible to everyone in the United States.

Daily Fantasy (DFS) contests will also be available for worldwide players for the first time. This is a huge opportunity for DraftKings to begin growing revenue to not only their brand, but to the sports betting fanatics with growing impatience for sports due to the Coronavirus pandemic.

Sportradar Operating Soccer Streaming Services to More Operators

Sportradar is a long-standing partner of German soccer, having a four-season deal with the Deutsche Fußball Liga (DFL) in the summer of 2017. They extended their partnership with the league in August of 2019. DraftKings happily partnered with Sportradar knowing the financial gain of the opportunity.

Sportradar is licensed to sell Bundesliga betting rights globally, with the exception of five countries… Germany, Austria, Liechtenstein, Switzerland and Luxembourg.

DraftKings recently announced their financial results for the first quarter of 2020. They showed a 30% year-on-year growth with $88.5 million in revenue, but is viewed as an overall loss for the company due to their $98 million that was the predicted outcome. The suspension of sports has been an obvious downfall to the betting community, as all land based and online applications have been on a stand-still outside of online poker and other casino games. Expanding their options through this partnership may help heal the wounds from COVID-19 until American sports resume and the world returns to a state of normalcy.

DraftKings has also announced billionaire George Soros has invested $66 million in the company, adding to the shareholders of high stature in the sports community including Dallas Cowboys owner Jerry Jones, New England Patriots owner Robert Kraft, New York Knicks owner James Dolan, New York Yankees owner Harold Steinbrenner and Boston Celtic co-owner Stephen Pagliuca.

Once America resumes their favorite sports for the betting public, it would be hard to believe business for DraftKings and other online sports betting options will immediately skyrocket. The sports betting community needs the feeling of normalcy to return and be able to go to work, come home from work, and relax and watch games again. You can bet on it.

Joe 'Stolio' Tarzaiski
Lady Liberty
Joe 'Stolio' Tarzaiski Avatar
Joe “Stolio” Tarzaiski has been involved in the sports betting world since 2004, and has followed the growth of the industry as it flourished into a legal and profitable endeavor. Joe has a Bachelor of Science in Psychology and Marketing, and concentrates on providing information regarding the four major sports as well as casino gaming. He is up-to-date with current trends in the gaming community as well as daily news within the sporting world.
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