DraftKings has Gained Access for Bundesliga Live Streaming Rights

Betting DraftKings Continue to Expand Brand
May 19, 2020 17:05Joe Tarzaiski

The sports betting community will now have access to watch live matches from Germany’s most popular soccer division through the DraftKings sportsbook app as they have gained access to live streaming rights for the Bundesliga.

These rights were acquired from Sportradar, an affiliate with DraftKings partner since 2019. The availability will for now be limited to states where digital sports wagering is permitted as the process unfolds.

Where will this be Legally be Permitted?

Starting this new avenue with DraftKings will initially be limited to players in six states. These states are New Jersey, Pennsylvania, New Hampshire, Colorado, Indiana, and West Virginia.  The hope is this will be a short term issue and be accessible to everyone in the United States.

Daily Fantasy (DFS) contests will also be available for worldwide players for the first time. This is a huge opportunity for DraftKings to begin growing revenue to not only their brand but to the sports betting fanatics with growing impatience for sports due to the Coronavirus pandemic.

Sportradar Operating Soccer Streaming Services to More Operators

Sportradar is a long-standing partner of German soccer, having a four-season deal with the Deutsche Fußball Liga (DFL) in the summer of 2017. They extended their partnership with the league in August of 2019. DraftKings happily partnered with Sportradar knowing the financial gain of the opportunity.

Sportradar is licensed to sell Bundesliga betting rights globally, with the exception of five countries… Germany, Austria, Liechtenstein, Switzerland, and Luxembourg.

DraftKings recently announced its financial results for the first quarter of 2020. They showed a 30% year-on-year growth with $88.5 million in revenue but is viewed as an overall loss for the company due to their $98 million that was the predicted outcome. The suspension of sports has been an obvious downfall to the betting community, as all land-based and online applications have been on a stand-still outside of online poker and other casino games. Expanding their options through this partnership may help heal the wounds from COVID-19 until the American sports resume and the world returns to a state of normalcy.

DraftKings has also announced billionaire George Soros has invested $66 million in the company, adding to the shareholders of high stature in the sports community including Dallas Cowboys owner Jerry Jones, New England Patriots owner Robert Kraft, New York Knicks owner James Dolan, New York Yankees owner Harold Steinbrenner and Boston Celtic co-owner Stephen Pagliuca.

Once America resumes their favorite sports for the betting public, it would be hard to believe business for DraftKings and other online sports betting options will immediately skyrocket. The sports betting community needs the feeling of normalcy to return and be able to go to work, come home from work, and relax and watch games again. You can bet on it.

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Joe Tarzaiski
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Joe Tarzaiski began his sports writing career in 2004 in the Philadelphia market, analyzing and handicapping professional sports, college sports, poker and various table games. He currently reports on the increased efforts on the legalization and continual growth of sports betting throughout the United States. A Philadelphia University alum, Joe is dedicated to following current trends in both the gaming community and daily news throughout the sports world.
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