Betting Partnership Announced between Denver Broncos and FanDuel
The Denver Broncos and FanDuel group have officially announced a multi-year partnership. This deal will position FanDuel as an official sports betting partner as well as an official fantasy partner of the NFL franchise.
Two Firsts in the Sports Betting World
This partnership will be the first primary sports betting partnership announced for a National Football League organization since the category was opened in May 2020. It is also the first sports betting partnership for FanDuel with an NFL organization.
The joint venture allows FanDuel to have access to official Broncos marks and logos to use throughout its online sports betting offering and daily fantasy sports product in Colorado. FanDuel will also have access to marketing assets from in-game signage to radio, television and digital advertisement to promote their sports betting options to the fan base.
For an example, FanDuel will offer Colorado players a $500 risk-free first bet and the Broncos at +30 (a 30-point underdog) when they host the Titans in Week 1. Currently, the Broncos are a short favorite, making this pick have incredible value.
Impact from the Partnership to Broncos Fans
Broncos fans will have an increased presence of the FanDuel brand become available inside Empower Stadium at Mile high this fall. That is if fans are permitted to attend the games.
FanDuel Group CMO Mike Raffensperger stated the following:
“Colorado is home to a passionate sports fan base and independent spirit, and, together with the Broncos, we’re going to take the fan experience in Colorado to the next level.
“With the NFL season just around the corner, partnering with an innovative organization like the Denver Broncos allows us to offer engaging fan experiences both inside and outside the stadium and access to unique betting promotions and content.”
Denver Broncos Chief Commercial Officer Mac Freeman commented as well:
“FanDuel has built a strong reputation as a premier gaming destination for sports fans. The ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with their fans. With FanDuel’s successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel’s trusted mobile sports betting and daily fantasy platforms.”
This announcement was released shortly after FanDuel’s launch of their online sportsbook in Colorado in partnership with Twin River Worldwide Holding Inc. and Golden Gates Casino Black Hawk. FanDuel’s online sports betting experience is currently available to sports fans in the Centennial State who can now place wagers across professional football, basketball, hockey, baseball, golf, MMA, soccer, NASCAR darts and tennis with a vast collection of betting and payment options available.
Unlike other states where online sports betting is currently legal, Colorado has been on the outside looking in as leagues around the world have remained sidelined due to the Coronavirus pandemic.
Sports fans in Colorado can download the FanDuel Sportsbook application today on iOS and Android. For more on the FanDuel Sportsbook and sports betting content, follow @FDSportsbook on Twitter.About / Advertising Disclosure